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iPhone 7 is the best, most advanced iPhone yet. It features new advanced camera systems, the fastest performance with the best battery life ever on an iPhone, immersive stereo speakers, wide color gamut Retina HD display, new solid-state Home button, two beautiful new finishes—black and jet black—and it’s the first water and dust resistant iPhone. Available September 16.
AirPods reinvent the wireless audio experience. Automatically on and always connected, they’re powered by the custom Apple W1 chip, feature one-tap set up with iPhone, and deliver industry-leading battery life with an always-ready charging case. Available late October.
Apple has a trademark registration for the Apple Store Design. Building a valuable brand begins with selecting, then protecting a word and logo to represent the good will of a company. Brand names and trademarks are the means by which the public recognizes a particular product. Once established, a brand name conjures up an association in the consumer’s mind albeit unconscious, and hopefully the association is positive.
Trademark registration is available for more than words and logos. Trademark registration can be obtained for trade dress. Protection for trade dress should not be overlooked by new brands, especially where there is a product which introduces a distinct look and feel to the product design.
Read more at Brandaide.com
The 9.7-inch iPad Pro brings the breakthrough features of the 12.9-inch iPad Pro to the most popular iPad size.
Powered by the 64-bit A9X chip and featuring Apple’s brightest, most advanced Retina display with True Tone, the new iPad Pro has immersive four speaker audio, 12-megapixel iSight camera with 4K video, Live Photos, 5-megapixel FaceTime HD camera with Retina Flash, Touch ID, Apple Pay, and ultrafast wireless connectivity. And with over 1 million apps in the App Store, iOS 9, and support for Apple Pencil and the Smart Keyboard, the 9.7-inch iPad Pro becomes even more capable, portable, and versatile.
Available in four gorgeous metal finishes—Silver, Space Gray, Gold, and a new Rose Gold.