- Special Articles
- Mac/iOS Apps
- The Archives
- Favorite Sites
Apple Watch Series 2 is the next generation of the world’s most popular smartwatch. It’s packed with incredible fitness and health capabilities, including water resistance to 50 meters for swimming and built-in GPS. It also features a display that’s more than two times brighter, and a powerful dual-core processor and GPU. The new lineup includes the perfect running partner with Apple Watch Nike+, new models of Apple Watch Hermès with new band colors, and a strikingly beautiful ceramic case with Apple Watch Edition. Apple Watch Series 2 and Apple Watch Edition will be available September 16. Apple Watch Hermès will be available September 23. Apple Watch Nike+ will be available in October.
Apple Watch Series 1 has all the features of the original Apple Watch and the same powerful dual-core processor and GPU in Apple Watch Series 2. Available September 16.
iPhone 7 is the best, most advanced iPhone yet. It features new advanced camera systems, the fastest performance with the best battery life ever on an iPhone, immersive stereo speakers, wide color gamut Retina HD display, new solid-state Home button, two beautiful new finishes—black and jet black—and it’s the first water and dust resistant iPhone. Available September 16.
AirPods reinvent the wireless audio experience. Automatically on and always connected, they’re powered by the custom Apple W1 chip, feature one-tap set up with iPhone, and deliver industry-leading battery life with an always-ready charging case. Available late October.
Apple has a trademark registration for the Apple Store Design. Building a valuable brand begins with selecting, then protecting a word and logo to represent the good will of a company. Brand names and trademarks are the means by which the public recognizes a particular product. Once established, a brand name conjures up an association in the consumer’s mind albeit unconscious, and hopefully the association is positive.
Trademark registration is available for more than words and logos. Trademark registration can be obtained for trade dress. Protection for trade dress should not be overlooked by new brands, especially where there is a product which introduces a distinct look and feel to the product design.
Read more at Brandaide.com